Canberra locals Tim and Camille Sides have long-dreamed of creating their own craft beer. Their two coeliac sons inspired them to develop a gluten free offer. After years of research and experimenting, they found the perfect combination of pure ancient grains including millet, buckwheat and rice – all of which are naturally gluten free. We were delighted to help them bring this incredible new product to life with the Wild Polly brand and packaging design, including creating the iconic character illustration which worksas a signpost for the brand across multiple touchpoints.