The team at AVS make fantastic vegan cheeses but their brand didn’t do them justice. When we discovered it was actually an acronym for A Vegan Smiles, we wanted to bring some joy back into the brand through a subtle smile.

An evolutionary approach to the branding means loyal AVS fans can still find their favourite products with ease. But the contemporary refresh has also caught the attention of new fans as the plant-based foods movement grows.

Premium food photography and a move to boxes also enhanced the fridge appeal. 

Talk to us today about how we can give your brand a contemporary facelift.