hello! nice to meet you

we are team Griffin Grace. A smarter, leaner design agency that takes branding very personally.

Bex Deere » Client Director

With 24 years in Graphic Design strategic and project management roles, Bex is at home leading a C-Suite workshop as she is taste-testing new products with startup founders.

Responsive and enthusiastic, Bex always goes above and beyond and is fiercely loyal to our clients’ brands (including her daily ritual of Mount Henry Honey on crumpets!).

Bex has directed large scale multinational projects for Danone, Nestle, Coca-Cola, Reckitt Benckiser, Unilever and more. But she’s proudest of her work helping businesses closer to home like Nutricia, Freedom Furniture, McCain and Auckland Transport bring new brands and products to life.

Bex is always up for a cup of tea and a chat – book one below if you’d like to find out more about us.

book a meeting  |  call  |  email

Nat Townsend » Creative Director

Make your brand stand out from the crowd with Nat’s unique visual storytelling. She likes to push the creative boundaries to present something vibrant, memorable and unexpected. Nat balances out that creative flair with a love of a solid grid and classic typography rules making large packaging rollouts and brand guidelines a breeze.

Her diverse experience in strategic branding and packaging has contributed to the successful repositioning of brands including Priceline, Bega Peanut Butter, Chai Spice and Papandrea Fine Foods.

A doting mother to our namesakes, Griffin & Gracie, it is Nat’s dream to help launch a premium natural dog food brand.

our personal approach

personal touch

Our Directors are involved in every project – leading,challenging and crafting. This hands-on approach and focuson unconventional design thinking means we create beautiful, meaningful and impactful designs that avoid cliche and offer genuine choice for consumers.

personal experience

We’ve worked at large agencies, on blue chip and boutique brands, domestic and international. Now we’re proud to offerthat expertise to local businesses on a pragmatic level.

personality plus

We don’t create me-too brands. We carve out new niches for our clients by challenging conventions to find a unique, ownable personality. One that connects with your consumers on a personal level.

personal promise

We’re dedicated to delivering results for our clients. We understand the pressures of communications, marketing, sales and forming connections with increasingly fragmented consumer markets and shrinking budgets.

that’s why we don’t overthink, but we do overdeliver

the wider Griffin Grace team

We have a strong network of expert contractors we bring in for relevant projects, including copywriters, illustrators, artworkers, marketing strategists and more. This model means we can offer our clients:


through our network of specialised freelancers, we can provide a wider range of services, tailored to the specific needs of each project.


we can quickly and easily scale to meet the demands of larger projects, without sacrificing quality or efficiency.


everyone we work with is a specialist in their field, bringing a deep understanding and expertise to each project.

quality assurance

because our directors are hands-on overseeing every project, we ensure quality and consistency of service and creativity, while maintaining a breadth of services


we’ve removed the overhead costs associated with maintaining a large in-house team.

are you a startup?

Need branding and/or packaging to bring your vision to life?
We work with a select few startups each quarter to help them get their product packed and on-shelf.

We’re conscious of the investment that goes into starting your own business, so we offer a streamlined branding package to help you get to market, with payment plans that make it easier to manage launch costs.

We can also connect you to our recommended partners in pack labelling compliance, printing, digital marketing, sales consulting and retail ready comms to ensure you’ve got all the tools you need for a successful brand launch.

Interested in being considered for our startup intake?