THE BRIEF: ACT Shade is a bespoke fabric based company that create landscaped spaces designed to invite and bring joy to people outdoors. They specialise in shade sails & awnings for residential & commercial clients and came to Griffin Grace to bring their brand to life now and into the future. They wanted to stand apart from the largely corporate industry and feel energetic, forward thinking and creative. Ultimately they wanted their brand to be something unexpected and to engage, excite and inspire their audience.
THE SOLUTION: Griffin Grace injected energy into the concept by making it come to life. The concept steered away from being static, but instead used the brand architecture to express life, movement and excitement. A container brand of sorts, inspired by the shade coming from the wordmark itself, the icon becomes expressive with pattern and colour. In doing this the brand is a chameleon that changes it’s design detail on different touch points