The world of heavy-duty automotive and marine lubricants is fairly brash and bold. To really highlight the unique all-natural product formulation of Annex, and firmly position the brand apart from the competitors, we needed to turn some category conventions on their head.

No red and blue for us – green and silver are the brand colours of choice, highlighting the unique pairing of natural and efficacy that makes this range so innovative.

The highlight for us was applying the branding to a car to feature at Bathurst 2020 – sadly called off due to COVID, but we’re looking forward to seeing this range back on the racetrack soon!