Aquna Murray Cod

the brief

Already a star of many top Australian restaurant menus, when Aquna Sustainable Murray Cod prepared to launch into retail they wanted a packaging design that heroed their strong sustainability story and reassured consumers they too could cook delicious murray cod at home.

the outcome

We heroed the beautiful product through fresh food photography, adapting classic Aquna restaurant dishes to a more accessible home-cook style and recipe. And the sustainability message was highlighted in a bespoke stamp device.

Aquna Murray Cod

the brief

Already a star of many top Australian restaurant menus, when Aquna Sustainable Murray Cod prepared to launch into retail they wanted a packaging design that heroed their strong sustainability story and reassured consumers they too could cook delicious murray cod at home.

the outcome

We heroed the beautiful product through fresh food photography, adapting classic Aquna restaurant dishes to a more accessible home-cook style and recipe. And the sustainability message was highlighted in a bespoke stamp device.

are you a startup?

Need branding and/or packaging to bring your vision to life?
We work with a select few startups each quarter to help them get their product packed and on-shelf.

We’re conscious of the investment that goes into starting your own business, so we offer a streamlined branding package to help you get to market, with payment plans that make it easier to manage launch costs.

We can also connect you to our recommended partners in pack labelling compliance, printing, digital marketing, sales consulting and retail ready comms to ensure you’ve got all the tools you need for a successful brand launch.

Interested in being considered for our startup intake?