THE BRIEF: Black Fox, an upstart production house that creates visually captivating content to target audiences and to tell a story through the power of film engaged Griffin Grace to design their new brand to enter the market. With a high quality service in mind the brand had to be a slick, approachable and trendy. It needed to set them apart in the competitive media industry.
THE SOLUTION: A simple, strong graphic icon was crafted based on the fox. The fox represented to them power, strength, wisdom and creativity. Clean linework for the illustration creates the edgy, minimalist feel. A fun interplay with the wordmark reflects the clever nature of the fox. The brand colour palette was softened to balance the black backdrop.