CARA is a resourcing service that partners graduate nurses with families and patients who need specialist support and respite care.

We created their brand identity that balances care with professionalism, softness with reliability and diversity with specialisation. It was important our design solution broke through the corporate competitors, so we created a bright type-driven logo with a structured geometric pattern to add a sense of playfulness.

Brought to life online, through staff uniforms, equipment and vehicles, the brand is a touch of brightness in an often challenging situation.