THE BRIEF: Hush Blend was a part of the Chai Spice Beverages portfolio that was often overlooked and undervalued. This range was distributed directly to cafés and wholesalers where they would be hidden away from the consumer as they were completely generic. The opportunity was for us to create a strong range that had instant shelf appeal, while also building brand awareness.
THE SOLUTION: We crafted a simple typographic brand for Hush Blend to create impact in busy café environments. A series of patterns were developed for the different strengths of cocoa while also offering a wallpaper to blend into the modern café decor.