CHAI SPICE BEVERAGES – VEDIC

VEDIC GOLDEN MILK

THE BRIEF:

Vedic Golden Milk had been on the shelf for a short time and Chai Spice Beverages saw the opportunity to expand the brand offering across a range of superfood lattes. Initially, we were briefed to simply roll out the current look and feel, but we pushed the boundaries and produced a vibrant new range that they instantly fell in love with.

THE SOLUTION:

The Vedic range has been injected with a vibrant hit of colour that reflects the stunning lattes once made. Each pack had a unique mandala illustration associated with it to acknowledge the Ayurvedic heritage of the product. 

Before and After Vedic Golden Milk packaging