THE BRIEF: MAM Beverages had been selling a range of products in the wholesale space for a number of years. They wanted to expand their offering into retail and give their brands a much needed refresh. They had four very disjointed brands and a parent brand that didn’t hold any relevance for consumers.
THE SOLUTION: We worked very closely with the team at MAM Beverages and proposed a change in their brand name. This not only consolidated their brand portfolio but also took their current hero product and made it their new masterbrand.
The Chai Spice products lead the way for the rebrand. We developed a detailed range of Australian focused illustrations unique to each product. The range creates a stunning destination on shelf and has made great progress in increasing brand recognition in stores throughout Asia Pacific.