THE BRIEF: Craving Boxes aims to delight the consumer – ‘delivering joy’ in the form of a gift box full to the brim of delectable donuts and sweets. We were briefed to create a sense of fun and excitement for it’s launch into the market whilst maintaining a premium quality and specialness.
THE SOLUTION: Griffin Grace saw the opportunity to bring the brand to life in a fun and colourful way.
We created an icon that was undeniably about sweets and absolutely ownable to Craving Boxes. Inspired by the ’gift box’ itself, almost dripping with delectable goodness. This symbol can then transform into a series of flavours or toppings indicating the many different and evolving sweets inside. A little retro in its execution we used finishes like gold foil against mat paper stock to give it an absolute premium quaity.