THE BRIEF: Decoy Café and Roasters are a boutique coffee roaster based in central Melbourne. They have been roasting and brewing their own coffee since 2008 and realised how much the coffee market had changed in Melbourne. They wanted a brand that would appeal to the rising demand of the Millennial market while also reflecting their flavour profiles.
THE SOLUTION: We developed and illustrated a bold brand mark that reflected both the coffee and the roasters themselves. The mark is simply produced out of one colour to create impact and standout in store.