THE BRIEF: Steve Costi has been selling fish’n’chips to the Australian market since the 80’s. He saw the potential to expand the offering throughout Australia and developed a new franchise model.
Our brief was to develop a full brand experience that could be easily adapted and rolled out across different franchise sites.
THE SOLUTION: We worked closely with the client and interior designers to create a look and feel that was unique while also adhering to all of the Westfield guidelines. We worked on every touch point of the brand, from store navigation and design to digital menus and uniforms.
The brand has now been rolled out over a number of sites Australia wide with more to come.
“I think you’ve done a stellar job! I know Jon thinks the same too. Looking forward to continuing the journey with you!”
SAL EL-HOULI, GENERAL MANAGER