Jolly Miller

the brief

Jolly Miller’s chain of cafès across Melbourne are hugely popular with suburban foodies looking to treat themselves. Our brief was to translate the Jolly Miller brand and experience into an at-home range.

the outcome

With a limited number of pack formats across a huge range of SKUs, many of which needed to be overprinted in-house, this job was as much about system as it was about style! We established a range architecture based on product types, then defined our key templates within that architecture. Now the Jolly Miller team have a versatile packaging design system that works across whatever delicious treat they come up with next.

Jolly Miller

the brief

Jolly Miller’s chain of cafès across Melbourne are hugely popular with suburban foodies looking to treat themselves. Our brief was to translate the Jolly Miller brand and experience into an at-home range.

the outcome

With a limited number of pack formats across a huge range of SKUs, many of which needed to be overprinted in-house, this job was as much about system as it was about style! We established a range architecture based on product types, then defined our key templates within that architecture. Now the Jolly Miller team have a versatile packaging design system that works across whatever delicious treat they come up with next.

are you a startup?

Need branding and/or packaging to bring your vision to life?
We work with a select few startups each quarter to help them get their product packed and on-shelf.

We’re conscious of the investment that goes into starting your own business, so we offer a streamlined branding package to help you get to market, with payment plans that make it easier to manage launch costs.

We can also connect you to our recommended partners in pack labelling compliance, printing, digital marketing, sales consulting and retail ready comms to ensure you’ve got all the tools you need for a successful brand launch.

Interested in being considered for our startup intake?