THE BRIEF: Kyvalley Dairy had an opportunity to launch their 100% Australian Milk into the Asian market. They required a new brand and series of labels that were simple, clearly differentiated and compliant across multiple markets. A domestic range was also developed to be sold throughout Australia.
THE SOLUTION: We developed a cute little Australian cow that worked across the entire range. She became the icon and variant differentiator. All typography was left fairly simple as there needed space for dual languages throughout Asia. The milk is selling so well and received a Gold Medal at the Australian Food Awards in 2018.