THE BRIEF: To create a strong brand icon and kit of parts that can deliver quality and design across the many touch points, including digital platforms for luxury homewares company, Nathan Jac which was created by mother and daughter team, Tammy Nathan and Jac Zarkovik. They asked Griffin Grace to create a brand than aligned with their strong design values and emphasis on quality.
THE SOLUTION: We kept the brandmark simple, yet sophisticated and focused on the connection of the curators – designing the plus symbol as their icon for quality. A sub-brand Nathan Jac EDITION was also established to break into the high lux market to further enhance the credibility of the company. Since its launch three years ago Nathan Jac gained high esteem in the Australian Interior Design market and featured in many magazines and designer homeware shops. They sell most of their ever-evolving products through e-commerce and continue to grow and expand. We were especially excited to design a range of cushion prints for them which formed a key part of their offer.