HOW WE DO IT » OVERVIEW

We strive to make our process and communication an easy andvaluable journey for our clients. Our experience can offer you the trust in knowing that we will work hard to give you the best possible outcome for your brief.

As a business, we pride ourselves in knowing that we can offer the services and quality of work that any large studio would provide, without the big price tag.

For more information questions or feedback, please e-mail us at info@griffingrace.com.au.

we do much more than design

brand strategy
brand development
packaging design
corporate identity
environmental
brand styling

brand workshops
style guidelines
naming
retail environments
3d modelling
animated mock-ups
focus group
signage
illustration
visualisation
display
point of sale
web design

WHAT DO YOU NEED » OUR FIVE STAGES

Every client comes to us with a different need. We have established five different areas that most of our clients would fit into and customise our process to fit each area.

01

Cultivate

Perfect for a start up business or brand. The cultivate stage takes advantage of our comprehensive approach to build a brand from the ground up.

02

Refresh

Ideal for an existing brand that has lost its way or is in need of repositioning. Maintains current equities and injects relevance and modernity.

03

Revitalise

Allows a strong brand to stay at the top of its game, making relevant and insightful improvements that are on-brand and focused.

04

Consistency

Pulls together an entire portfolio to create brand and visual consistency. Allows the strength of the brand offering to be used effectively.

05

Expansion

Uses existing brand equity and visual language to expand the offering to take advantage of strategically relevant opportunities.

OUR PROCESS » A SNAPSHOT

ANALYSE

Clarifies the brand foundations, challenges and opportunities. Considers internal and external influences and interrogates the market and competitive environment.

EXPLORE

Uses the foundation of the Analyse stage and a range of proprietary tools and processes to develop creative solutions that simplify brand choice.

APPLY

Carefully refines the chosen direction to develop the brand across all consumer touchpoints. Continuously testing to ensure the brand communicates effectively to our target market.

IMPLEMENT

Managing the development of the brand across final elements to bring the intended result to life. This includes areas such as: Print ready files, web development, art direction etc.

OUTCOME
Strategic Tool kit

OUTCOME
Creative Presentation

OUTCOME
Design sign off

OUTCOME
Completion of project
Brand Custodianship

OUR PROCESS » A SNAPSHOT

ANALYSE

Clarifies the brand foundations, challenges and opportunities. Considers internal and external influences and interrogates the market and competitive environment.

OUTCOME
Strategic Tool kit

EXPLORE

Uses the foundation of the Analyse stage and a range of proprietary tools and processes to develop creative solutions that simplify brand choice.

OUTCOME
Creative Presentation

APPLY

Carefully refines the chosen direction to develop the brand across all consumer touchpoints. Continuously testing to ensure the brand communicates effectively to our target market.

OUTCOME
Design sign off

IMPLEMENT

Managing the development of the brand across final elements to bring the intended result to life. This includes areas such as: Print ready files, web development, art direction etc.

OUTCOME
Completion of project
Brand Custodianship