Papandrea

the brief

When a new generation took over Sydney’s famous Papandrea Smallgoods, they had a bold ambition to transform the business, moving their sales focus from small local delis to retail chains. Our challenge was to match that vision with a contemporary brand transformation that nods to the Papandrea family’s rich Italian heritage and traditional recipes.

the outcome

Goodbye cartoon pig and clichè ribbons, hello Papandrea Fine Foods – a confident, contemporary brand mark, classic deli stripes and a strong platform for innovation and growth.

“Working with Bex and Nat at Griffin Grace has been one of the great engagements and key elements to our success over the past couple of years. In a short space of time, we have taken the Papandrea Fine Foods brand from being very basic and unknown, to an easily identifiable and very well represented premium brand with National distribution.”
ROGER BINKS - DIRECTOR - PAPANDREA FINE FOODS

Papandrea Fine Foods

the brief

When a new generation took over Sydney’s famous Papandrea Smallgoods, they had a bold ambition to transform the business, moving their sales focus from small local delis to retail chains. Our challenge was to match that vision with a contemporary brand transformation that nods to the Papandrea family’s rich Italian heritage and traditional recipes.

the outcome

Goodbye cartoon pig and clichè ribbons, hello Papandrea Fine Foods – a confident, contemporary brand mark, classic deli stripes and a strong platform for innovation and growth

“Working with Bex and Nat at Griffin Grace has been one of the great engagements and key elements to our success over the past couple of years. In a short space of time, we have taken the Papandrea Fine Foods brand from being very basic and unknown, to an easily identifiable and very well represented premium brand with National distribution.”
ROGER BINKS - DIRECTOR - PAPANDREA FINE FOODS

are you a startup?

Need branding and/or packaging to bring your vision to life?
We work with a select few startups each quarter to help them get their product packed and on-shelf.

We’re conscious of the investment that goes into starting your own business, so we offer a streamlined branding package to help you get to market, with payment plans that make it easier to manage launch costs.

We can also connect you to our recommended partners in pack labelling compliance, printing, digital marketing, sales consulting and retail ready comms to ensure you’ve got all the tools you need for a successful brand launch.

Interested in being considered for our startup intake?