THE BRIEF: When our client came to Griffin Grace with their concept for an innovative new diagnostic skincare range for high end department stores and professional dermatologists, we knew they needed an ultra premium brand and pack design. We led an upfront stage of strategic positioning and naming through which Systeme Cosmeceuticals came to life. We then created the branding and packaging for this premium, customised skincare.
THE SOLUTION: With over 20 active ingredients, specific product combinations are recommended based on an online diagnosis of your skin concerns. An algorithm creates a solution exactly for you – specifying the exact best product suited. So we developed a brand icon that heroed this extremely technical and targeted process, drawing inspiration from a periodic table. With a particular active ingredient in each quadrant, the areas in the hexagon light up per variant depicting the top active ingredients.