Tan Towel

A new opportunity arose for our client Tan Towel to relaunch as an ultra-premium range of self-tanning products into Sephora and Ulta stores throughout the US and Canada.

Originally we approached this as a rebrand, but the new range was so well accepted they introduced it as a separate retail offering.

A unique bronze metallic mirror finish has been used across the whole range to reflect the luscious tanning results while also creating desire and brand presence in store.