The fine print, without the headache
IF YOU ENQUIRE, BOOK A CALL, OR DOWNLOAD A RESOURCE, WE ONLY COLLECT WHAT WE NEED TO DO THE JOB AND RUN THE SITE WELL. WE DONโT SELL YOUR DATA, AND YOU CAN UNSUBSCRIBE ANYTIME.
STRATEGIC PACKAGING & BRANDING FOR FOUNDER-LED FMCG BRANDS
STRATEGIC PACKAGING & BRANDING FOR FOUNDER-LED FMCG BRANDS
STRATEGIC PACKAGING & BRANDING FOR FOUNDER-LED FMCG BRANDS
STRATEGIC PACKAGING & BRANDING FOR FOUNDER-LED FMCG BRANDS
STRATEGIC PACKAGING & BRANDING FOR FOUNDER-LED FMCG BRANDS
STRATEGIC PACKAGING & BRANDING FOR FOUNDER-LED FMCG BRANDS
WEBSITE POLICIES
Last updated: June 2026. These policies explain how we handle personal information and the terms that apply to your use of griffingrace.com.au.
PRIVACY POLICY
This Privacy Policy applies to Griffin Grace Pty Ltd (ABN 48 625 569 995) and griffingrace.com.au (the Website).
We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
THE SHORT VERSION
What we collect:
Information you give us:
- Name and contact details (such as email, phone, business name)
- Enquiry details and project information you share with us
- Booking details (if you book a call or consultation)
- Billing and transaction information (if you become a client)
Information collected automatically when you use the Website:
- Device and browser information
- Approximate location derived from IP address
- Pages viewed and interactions on the Website
- Referral source (how you found the Website)
Why we collect it
- Respond to enquiries and communicate with you
- Deliver resources you request (such as our Services Guide
- Manage bookings and consultations
- Provide services and manage client projects
- Send invoices and administer payments
- Improve our Website and measure marketing performance
- Meet legal, regulatory, and record-keeping obligations
Marketing and mailing list
If you opt in, we may send you studio updates, insights, news, and relevant offers from Griffin Grace.
You can unsubscribe at any time using the link in any email or by contacting us.
If you have enquired with us or are a client, we may contact you about relevant services you would reasonably expect. You can opt out at any time.
Cookies and analytics
We use cookies and analytics tools to help the Website function properly and to understand visitor behaviour. This may include data such as your device type, browser, pages visited, and approximate location derived from IP address.
You can control cookies through your browser settings. Disabling cookies may affect how the Website functions.
Who we share information with
We may share personal information with trusted providers that help us run our business, such as:
- Website hosting and form tools
- Scheduling tools
- Email marketing platforms (if you subscribe)
- Invoicing and accounting platforms
- Cloud storage and collaboration tools
- Professional advisers (legal or accounting) where necessary
We only share information where needed and take reasonable steps to ensure providers handle data appropriately.
Overseas processing
Some service providers may store or process information outside Australia. Where this happens, we take reasonable steps to work with reputable providers and protect your information.
How we store and protect information
We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification, or disclosure. Personal information may be stored in secure systems managed by Griffin Grace and trusted third-party providers.
Your rights and choices
You can request access to the personal information we hold about you and ask us to correct it if it is inaccurate.
We may need to verify your identity before responding. In limited circumstances permitted by law, we may refuse access.
You can unsubscribe from marketing communications at any time.
How long we keep information
We keep personal information only for as long as needed for business and legal purposes. When it is no longer required, we take reasonable steps to delete or de-identify it (unless we are required by law to keep it).
Updates to this policy
We may update this Privacy Policy from time to time by publishing the updated version on our Website. The updated version applies from the date it is published.
Complaints
If you have a privacy concern or complaint, please contact us and we will respond as soon as reasonably possible.
You can also contact the Office of the Australian Information Commissioner (OAIC) for information about privacy rights in Australia.
CONTACT
Privacy enquiries: nat@griffingrace.com.au
Business: Griffin Grace Pty Ltd (ABN 48 625 569 995)
Location: St Kilda East, VIC, Australia
WEBSITE TERMS OF USE
Using the Website
You are welcome to browse, read, and share links to pages on this Website for personal or internal business use.
You must not:
- Copy, reproduce, sell, or republish Website content (including text, visuals, downloads, templates) without written permission
- Use the Website in a way that breaks any law, interferes with the Website, or attempts unauthorised access
Intellectual property
Unless stated otherwise, all content on this Website is owned by Griffin Grace or licensed to us (including branding, copy, images, downloads, and design assets).
Nothing in these terms transfers ownership of our intellectual property to you.
Downloads and free resources
From time to time we may offer downloadable resources such as guides, templates, and checklists (our free resources or lead magnets).
Unless we say otherwise, these are provided for personal or internal business use only and may not be resold, redistributed, or republished.
AI use and scraping
You must not use any content from this Website (including downloads, templates, copy, visuals, or resources) for the purpose of training or fine-tuning AI models, uploading into generative AI systems for training, or enabling scraping, unless we provide written permission.
Third-party links
This Website may link to third-party websites. We do not control those websites and are not responsible for their content, policies, or availability.
General information only
The Website may include general information about branding, packaging, and business. It is not legal, financial, or regulatory advice. You should get professional advice for your specific situation.
Liability
Nothing in these terms excludes any rights or remedies you have under the Australian Consumer Law that cannot be excluded.
To the extent permitted by law, Griffin Grace is not liable for indirect or consequential loss, or losses arising from your use of the Website, reliance on Website content, or third-party links.
Updates to these terms
We may update these Website Terms of Use from time to time by publishing a revised version on this page. The updated version applies from the date it is posted.
Governing law
These terms are governed by the laws of Victoria, Australia. You agree to submit to the jurisdiction of the courts of Victoria.
CONTACT
Questions about these terms? Email nat@griffingrace.com.au
AI POLICY
Version 1.0 | Reviewed annually or as required in response to significant changes in technology or regulation.
AI is becoming a standard part of modern creative workflows. At Griffin Grace, we believe in using these tools thoughtfully, without compromising authorship, judgement or the value of human-led decision-making.
This policy outlines how AI may be used within our brand strategy and packaging design process.
Our Approach
Griffin Grace is a strategy-led studio. Our work relies on experience, taste and commercial judgement. AI may assist parts of our workflow, but it does not independently generate creative outcomes or replace human responsibility.
How We Use AI
AI may be used as a support tool in areas such as:
- Research and information gathering
- Process optimisation and internal efficiency
- Automation built into trusted platforms (for example invoicing or scheduling tools)
- Production assistance through features already embedded in professional design software
These uses are always guided, reviewed and controlled by Griffin Grace.
How We Do Not Use AI
We do not use AI to:
- Generate logos, brand identities or packaging concepts
- Produce final creative outcomes without human authorship
- Train AI systems using client work or Griffin Grace intellectual property
All strategic and creative decisions remain human-led.
What We Expect From Our Clients
To ensure clarity, trust and proper use of intellectual property, we ask clients to work with us in the following way:
a. No unauthorised AI use of our work
Strategy documents, concepts, designs, artwork and final deliverables created by Griffin Grace must not be uploaded to AI platforms, used to train AI systems, or modified using AI tools without prior written permission.
b. Discuss AI use upfront
If your internal team, contractors or external partners plan to use AI tools in relation to the project (including briefing, concept development, copy adaptation, image modification or rollout), this should be raised early so expectations are aligned.
c. Respect authorship and decision-making
Our work is grounded in human judgement and accountability. Using AI to recreate, extend or reinterpret Griffin Grace work without discussion can compromise quality, intent and brand consistency.
d. Share any AI restrictions
If your organisation has rules that prohibit AI use entirely, or requires specific disclosures, please let us know at the briefing stage so we can work within those parameters.
Transparency & Consent
If AI tools are used in a way that materially affects deliverables, usage rights or client expectations, this will be discussed openly. If a client has specific requirements or restrictions around AI use, these should be raised at the briefing stage.
Why This Matters
AI tools make it easy to alter or repurpose creative work quickly, sometimes without considering long-term brand impact or intellectual property rights. Used carelessly, they can also shortcut thinking and blur authorship.
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Our approach is to embrace innovation without eroding trust, quality or creative integrity. This policy exists to ensure clarity, confidence and aligned expectations as work moves from concept through to market.
Questions about this policy?
Please get in touch. Send your questions to: nat@griffingrace.com.au
