THE BRIEF: Our client, Inspire Strategic Solutions, engaged us to work with the Northern Territory Government to launch a new event to celebrate and remember the centenary of the Great Air Race. The design needed to be easily adapted across a number of different touch points as well as being modern and relevant to present to future corporate sponsors.

THE SOLUTION: We created a strong brand icon and system that could roll out across many different touch points throughout the launch. A blue sky was used as the hero image across all to reflect the future through positivity as well as reflecting the air space. The event will be held in Darwin and will push the boundaries of current electric aviation.