THE STANDARD MEAT CO – BRANDING AND PACKAGING

The Standard Meat Co logo

THE BRIEF: A premium, restaurant quality meal solution developed for Costco, Griffin Grace was engaged to create the branding and packaging to communicate the high quality and crafted food experience.

THE SOLUTION: Inspired by the Gastro Pub chalkboard menu the concept has a real foodie element to it. The range relies on its beautifully styled and propped imagery making the consumer want to lick the pack!

Box of pork ribs from The Standard Meat Co
Pork ribs on plate with side salad
Marinated meat on timber chopping board with limes
front of box of The Standard Meat Co packaging
front of box of The Standard Meat Co packaging
front of box of The Standard Meat Co packaging