THE BRIEF: Canberra locals Tim and Camille Sides have long-dreamed of creating their own craft beer. Their two coeliac sons inspired them to develop a gluten free offer. After years of research and experimenting, they found the perfect combination of pure ancient grains including millet, buckwheat and rice – all of which are naturally gluten free. Entering this saturated market, they approached us to help bring this incredible new product to life.
THE SOLUTION: Wild Polly was born after multiple naming sessions, it expressed the story both of the local wildlife as well as the brand differentiator – ‘Wild’ ancient grains to make gluten free beer. We created the iconic character illustration which works as a signpost for the brand across multiple touchpoints.