Dukes Health was ready for a packaging system that could keep pace with a massive NPD rollout. The brand needed to scale quickly across multiple categories without losing clarity, consistency, or shelf impact.

We built a strategic packaging framework designed for growth. Just as importantly, the layouts were built to be pharmacy compliant from the start, not patched in at the end. The result is packaging that can move fast, stay correct, and still feel unmistakably Dukes.