After 21 years in market, Olive Green Organics was due for a grown-up refresh that could hold its own in a louder, more crowded category.

A new pack format became the perfect moment to sharpen the brand, launch fresh NPD, and keep loyal customers feeling safe. Same heart, clearer signals, stronger shelf presence.

We strengthened the mark, owned olive green in a sea of beige, and let bold, appetite-led food photography do the talking. A playful character world brought life to the kids range with Oliver, the Bolivian llama.