Aquna Murray Cod
the brief
Already a star of many top Australian restaurant menus, when Aquna Sustainable Murray Cod prepared to launch into retail they wanted a packaging design that heroed their strong sustainability story and reassured consumers they too could cook delicious murray cod at home.
the outcome
We heroed the beautiful product through fresh food photography, adapting classic Aquna restaurant dishes to a more accessible home-cook style and recipe. And the sustainability message was highlighted in a bespoke stamp device.
