Freedom Furniture
the brief
Freedom Furniture’s range of premium cleaning and maintenance products are specially formulated to work with their different furniture formats. These are upsell products usually added on to a furniture purchase - consumers don’t usually self-select, the Freedom instore team do that for them.
But staff were overwhelmed and confused by the range, as all products looked the same. So they’d stopped recommending them to customers.
Our challenge was to make it quick and easy for staff to find and recommend the right product.
“Griffin Grace really listened to what we needed and developed something over and above what we had in mind. The whole process was expertly managed and they delivered all they promised and more. We’re really happy with the result”
KATE HOPWOOD - HEAD OF DESIGN- FREEDOM FURNITURE
the outcome
Using standard visual language for finish types (leather, wood, fabric etc) but framing it in a Freedom brand style, made it simple for staff to quick find the right group of products. Strong clear type and format labelling supported that.
The result? A dramatic increase in sales of Furniture Care products from a very simple, pragmatic design solution.