Jolly Miller
the brief
Jolly' Miller’s chain of cafès across Melbourne are hugely popular with suburban foodies looking to treat themselves. Our brief was to translate the Jolly Miller brand and experience into an at-home range.
the outcome
With a limited number of pack formats across a huge range of SKUs, many of which needed to be overprinted in-house, this job was as much about system as it was about style!
We established a range architecture based on product types, then defined our key templates within that architecture.
Now the Jolly Miller team have a versatile packaging design system that works across whatever delicious treat they come up with next.
