Noshing
the brief
Noshing cheeses are made with plant-based milks to deliver a delicious, authentic cheese taste that just happens to be dairy free.
Their brief to us was to develop a unique brand positioning in a growing segment, and bring that to life through brand and packaging.
“Griffin Grace were a delight to work with. We adore the fresh new modern look they created for us and really feel like it represents the brand Noshing has become. We can’t wait to launch our rebrand. Highly recommend the team.”
FLORENCE SONG - NOSHING
the outcome
The new brand positioning embraces Noshing’ key point of difference - unashamedly dairy free. And the new design moves away from brown paper worthiness, using bright bold colours to enhance the taste appeal and capture the joy of noshing on delicious cheese!
Variant-led colour strategy and strong modern typography enhance shoppability, overcoming the confines of the chiller.