Papandrea Infuseria
the brief
Salami mixed with cocktails? Yes please! Papandrea knew they had a great product on their hands when they started experimenting with infused salumi, our brief was to create a design that captured the excitement and taste of the new range but could still sit alongside the core product family.
the outcome
We worked with talented illustrator Jum Mapon to create a suite of characters that embody the spirit of each unique blend, in a tongue and cheek way.
Trading the Papandrea red for a more occasion-appropriate black and introducing the ‘Infuseria’ moniker.
It’s a range that’s unlike anything else in the chiller, with a design to match.
