Papandrea
the brief
When a new generation took over Sydney’s famous Papandrea Smallgoods, they had a bold ambition to transform the business, moving their sales focus from small local delis to retail chains.
Our challenge was to match that vision with a contemporary brand transformation that nods to the Papandrea family’s rich Italian heritage and traditional recipes.
the outcome
Goodbye cartoon pig and clichè ribbons, hello Papandrea Fine Foods - a confident, contemporary brand mark, classic deli stripes and a strong platform for innovation and growth.
“Working with Bex and Nat at Griffin Grace has been one of the great engagements and key elements to our success over the past couple of years. In a short space of time, we have taken the Papandrea Fine Foods brand from being very basic and unknown, to an easily identifiable and very well represented premium brand with National distribution.”
